Here's Your First Look Inside Stone Island's NYC Flagship Location

Italian techwear brand Stone Island has touched down in NYC with a flagship store located in the heart of the city's SoHo neighborhood. The 3,500-square-foot space is located inside of a building that dates back to 1910 and has seen a significant architectural overhaul courtesy of industrial designer Marc Buhre, founder of the zeichenweg™ architecture studio. The facelift brings the entire space in line with Stoney's aesthetic and brand philosophy, using materials like dibond, carbon fiber, fi...